Reading from a computer screen, listening to an audio download on your ipod, or cracking a hardcover-- it's all reading.
Not to be Pollyannish about it (beats cynicism!), but the digital paradigm shift is bringing about unprecdented opportunties for folks in the storytelling business.
One of the best discussions I've read so far on this is Gleick's piece. You might say he really nails the issue: "As a technology, the book is like a hammer. That is to say, it is perfect: a tool ideally suited to its task. Hammers can be tweaked and varied but will never go obsolete."
Publishers may or may not figure out how to make money again (it was never a good way to get rich), but their product has a chance for new life: as a physical object, and as an idea, and as a set of literary forms. Read the article here.